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[vc_row][vc_column][vc_column_text]What is user research and why should my organization care? What’s the return on investment from research? Often, you’ll hear people dismiss the value of research and you may have even asked the same questions before, too. Many think of research as a waste of time and money without realizing how important research can be. User research affects your entire strategy from idea conception to product delivery. Instead of thinking of user research as an expense or delay, you need to shift your mindset to see how it can actually provide savings to your organization.

UX is a continuum that begins with UX research and ends with UI design.

Research is needed to reach new conclusions, establish facts, and find problems. In addition, UX research will help you understand the users and their needs and identifies the requirements of the product. It’s important to note that good research involves applying the right technique at the right time in the product development process.

Types of research include Interviews, Contextual Inquiries/Interviews, Diary Studies, Participatory Studies, Card Sorting, and User Testing.