Heidi Finn



As a serial entrepreneur, I have worn the many hats of a start-up executive and advisor, and have worked collaboratively with members of cross-functional teams to advocate for consumer-centered design practices.

  • Date of birth
    November 16th
  • Languages
    English, German - Elementary proficiency
  • Hobbies
    Painting, Drawing, Live Music, Travel, Yoga
  • Website

I believe in transparency and accountability and feed off of working with like-minded individuals. I am interested in creative vision, innovative spirit, talented teams, disruptive tech, impacting experiences and social mission.

Hire MeDownload Resume


Creative Design

User Experience

Product Visioning

Emerging Media

Mobile Web & Native Applications

Consumer and Enterprise Applications


Heidi was our interim Creative Director helping us as an early stage start-up to pitch, win and serve our first handful of Fortune 500 clients. We continued to outsource work to her design firm even after we built out our in-house creative department; she always found a way to add-value. With Heidi you get a strategist, designer and developer (all-in-one)! She is a rare find; Highly recommended!

Barry Stamos

Heidi has designed numerous websites and catalogs for us over the years, all with outstanding results. She has a real knack for using color to make the piece both eye-catching and graphically pleasing. We would not hesitate to use Heidi again on future projects.

Lee Frankel

I have worked with Heidi on several projects and in each engagement Heidi clearly understood the business needs and applied her expert knowledge and creativity to develop the right approach and solution. I would highly recommend Heidi to help improve your users’ web or product experience with your company.

James Cabral

Heidi is a knowledgeable and creative designer who also understands workflow implications – a great combination of skills. Heidi was also extremely easy to work with.

Anne Orens


Hire MeView My UXD Methodology



Determining baseline facts to add context and insight needed to reach new conclusions, establish facts, and find problems.

User Stories

Keeping products user-focused by developing personas and bite-size snippets that highlight the true goals throughout the design process.


Creating the structure of the entire project layout by building the UX backbone and skeleton.

Flow Diagrams

Derscribing the task, process and page flows moving the user through the experience.


Solidifying design decisions and experimenting with variations through creation of the UX skin.


Testing interface ideas to generate the feedback necessary to keep the design headed in the right direction.


Communicating information models, behavior diagrams specs and research to help architect and define the user experience.


Interpreting data trends, pageviews, and other user actions help identify opportunities and guide the design experience.


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  • All
  • Fine Art
  • Mobile Application
  • Mobile Web
  • Web Design
  • Mandarin Oriental
    Mandarin Oriental
  • Harley Davidson
    Harley Davidson
  • Caesars Entertainment
    Caesars Entertainment
  • sbe Concept
    sbe Concept
  • LINQ Concept
    LINQ Concept
  • Videoo
  • YouCameo
  • Clustars Concept
    Clustars Concept
  • Videoo Admin
    Videoo Admin
  • Mandarin Oriental Kids
    Mandarin Oriental Kids
  • Caesars Concept
    Caesars Concept
  • Banyan Tree
    Banyan Tree
  • 1 Degree World Systems
    1 Degree World Systems
  • Drawings
  • Paintings
  • Amadeus IT Group
    Amadeus IT Group
  • SpaSoft


Senior Design Manager, Global In-Store & Digital Commerce- PayPal


Led a team of 5 designers for all PayPal experiences in-store, in person and online across commerce journeys that exist outside of the traditional checkout experience. Product portfolio included PayPal Here (mPOS) through the acquisition of iZettle, PayPal Key virtual card, PayPal Cash Card and card products, NFC, QR code touch-free payments, value added shopping integrations, digital wallet and integrated marketing campaigns. Spearheaded the QR code Moonshot as the core team design leader across PayPal and Venmo which launched a 6 month roadmap in 30 days across 28 markets with a team of 500+, to respond to COVID challenges for buyers and sellers (casual sellers, SMBs, MM and enterprise).

Principal Designer- heidi finn | DESIGNS


Consulted for 75+ clients across many sectors, markets and industries providing all areas of Product design leadership, execution strategy and delivery with a core focus on business impact and user ease (effort to impact) while building a synergy between display, function and process. Job roles include Design Strategy, User Experience, Creative Design, Product Development/Management and Execution Strategy.

Key Clients: Academic Studies Abroad, Boston Medical Library, Brigham & Women’s Hospital, Cabot Corporation, Children’s Hospital Boston, Concentra, CVS Corporation, Cynosure, Dow Corning, Dunkin’ Donuts, Fairpoint Communications, Harvard University, Institute for American Universities, ITA Software (Acquired by Google), Lumenis, Mass General Hospital, Maytag, Mugar Enterprises, One Degree World Systems, Partners Healthcare / Center for Connected Health, philosophy, StubHub!, Textron, Vail Mountain (snow.com).

Chief Product Officer & Co-Founder- Videoo, Inc

2012 to 2015

Videoo technology (SaaS) built for brands and publishers to better engage audiences in collaborative social broadcasting. Early adopters include: A+E Network, The Huffington Post, Bob Marley and Fusion (JV: ABC, Disney & Univision). Results: 40x impressions, 11.64 clip views per user, +408% time on site, +267% social referrals.

  • Formulated company’s design direction, product visioning, strategy and roadmap, working closely with stakeholders across the organization to ensure the vision aligns with broader company objectives.
  • Assessed new opportunities, technologies, trends and the competitive landscape for all components related to the product and user experience.
Director of Product and Business Development & Co-Founder - TripCraft, LLC


TripCraft offers the travel industry’s first mobile commerce (mCommerce) platform, built to interface easily with brand systems. Whether CMS, CRS, PMS, rates and availability, guest loyalty, marketing, e-commerce, and other CRM initiatives, the platform is built to empower mobile solutions with the data to make it comprehensive and effective.

  • Led creative and product direction, guidance and management for ongoing projects as well as the day-to-day deliverables while maintaining consistent brand standards and visual style guidelines.
  • Collaborated with internal and external parties throughout channel partnerships and customer engagements ensuring an ecosystem approach was made to support brand needs and system integration. Brands include: Mandarin Oriental, Caesars Entertainment, Amadeus IT Group, sbe Hotels and SpringerMiller



University of Massachusetts Amherst


Art: Concentration in Painting & 3D Animation

Worcester Polytech Institute


Web Technologies Certification


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I’m happy to connect and answer any questions you have.

  • Phone
    +1 617.320.4058
  • E-mail
  • LinkedIn
  • Skype


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