Heidi

Heidi Finn

PRODUCT & UI/UX SPECIALIST

ABOUT ME

As a serial entrepreneur, I have worn the many hats of a start-up executive and advisor, and have worked collaboratively with members of cross-functional teams to advocate for consumer-centered design practices.

  • Date of birth
    November 16th
  • Languages
    English, German - Elementary proficiency
  • Hobbies
    Painting, Drawing, Live Music, Travel, Yoga
  • Website
    www.heidifinn.com

I believe in transparency and accountability and feed off of working with like-minded individuals. I am interested in creative vision, innovative spirit, talented teams, disruptive tech, impacting experiences and social mission.

In my home life I am a mother, a Girl Scout Leader, an artist and a music lover with a passion for live performance.

Hire MeDownload Resume

WHAT CAN I DO

Creative Design

User Experience

Product Visioning

Emerging Media

Mobile Web & Native Applications

Consumer and Enterprise Applications


Testimonials

Heidi was our interim Creative Director helping us as an early stage start-up to pitch, win and serve our first handful of Fortune 500 clients. We continued to outsource work to her design firm even after we built out our in-house creative department; she always found a way to add-value. With Heidi you get a strategist, designer and developer (all-in-one)! She is a rare find; Highly recommended!

Barry Stamos

Heidi has designed numerous websites and catalogs for us over the years, all with outstanding results. She has a real knack for using color to make the piece both eye-catching and graphically pleasing. We would not hesitate to use Heidi again on future projects.

Lee Frankel

I have worked with Heidi on several projects and in each engagement Heidi clearly understood the business needs and applied her expert knowledge and creativity to develop the right approach and solution. I would highly recommend Heidi to help improve your users’ web or product experience with your company.

James Cabral

Heidi is a knowledgeable and creative designer who also understands workflow implications – a great combination of skills. Heidi was also extremely easy to work with.

Anne Orens

DESIGN EXPERIENCE APPROACH

Hire MeView My UXD Methodology

 

Research

Determining baseline facts to add context and insight needed to reach new conclusions, establish facts, and find problems.

User Stories

Keeping products user-focused by developing personas and bite-size snippets that highlight the true goals throughout the design process.

Wireframes

Creating the structure of the entire project layout by building the UX backbone and skeleton.

Flow Diagrams

Derscribing the task, process and page flows moving the user through the experience.

Mockups

Solidifying design decisions and experimenting with variations through creation of the UX skin.

Prototypes

Testing interface ideas to generate the feedback necessary to keep the design headed in the right direction.

Documents

Communicating information models, behavior diagrams specs and research to help architect and define the user experience.

Analytics

Interpreting data trends, pageviews, and other user actions help identify opportunities and guide the design experience.

 

PORTFOLIO

  • All
  • Fine Art
  • Mobile Application
  • Mobile Web
  • Web Design
  • Mandarin Oriental
    Mandarin Oriental
  • Harley Davidson
    Harley Davidson
  • Caesars Entertainment
    Caesars Entertainment
  • ATRIO
    ATRIO
  • sbe Concept
    sbe Concept
  • LINQ Concept
    LINQ Concept
  • Videoo
    Videoo
  • YouCameo
    YouCameo
  • Clustars Concept
    Clustars Concept
  • Videoo Admin
    Videoo Admin
  • Mandarin Oriental Kids
    Mandarin Oriental Kids
  • Caesars Concept
    Caesars Concept
  • Banyan Tree
    Banyan Tree
  • 1 Degree World Systems
    1 Degree World Systems
  • Drawings
    Drawings
  • Paintings
    Paintings
  • Amadeus IT Group
    Amadeus IT Group
  • SpaSoft
    SpaSoft

EXPERIENCE

Chief Product Officer & Co-Founder- Videoo, Inc

2012 to 2015

Videoo technology (SaaS) built for brands and publishers to better engage audiences in collaborative social broadcasting. Early adopters include: A+E Network, The Huffington Post, Bob Marley and Fusion (JV: ABC, Disney & Univision). Results: 40x impressions, 11.64 clip views per user, +408% time on site, +267% social referrals.

  • Formulated company’s design direction, product visioning, strategy and roadmap, working closely with stakeholders across the organization to ensure the vision aligns with broader company objectives.
  • Assessed new opportunities, technologies, trends and the competitive landscape for all components related to the product and user experience.
Director of Product and Business Development & Co-Founder - TripCraft, LLC

2010-2013

TripCraft offers the travel industry’s first mobile commerce (mCommerce) platform, built to interface easily with brand systems. Whether CMS, CRS, PMS, rates and availability, guest loyalty, marketing, e-commerce, and other CRM initiatives, the platform is built to empower mobile solutions with the data to make it comprehensive and effective.

  • Led creative and product direction, guidance and management for ongoing projects as well as the day-to-day deliverables while maintaining consistent brand standards and visual style guidelines.
  • Collaborated with internal and external parties throughout channel partnerships and customer engagements ensuring an ecosystem approach was made to support brand needs and system integration. Brands include: Mandarin Oriental, Caesars Entertainment, Amadeus IT Group, sbe Hotels and SpringerMiller
Consultant

2001-present

Consulted for 75+ clients across many sectors, markets and industries providing all areas of UI/UX, execution strategy and delivery with a core focus on business impact and user ease (effort to impact) while building a synergy between display, function and process. Job roles include UI/UX, Creative Design, Product Development/Management and Execution Strategy.

Key Clients: Academic Studies Abroad, Boston Medical Library, Cabot Corporation, Children’s Hospital Boston, Concentra, CVS Corporation, Cynosure, Dow Corning, Dunkin’ Donuts, Fairpoint Communications, Harvard University, Institute for American Universities, ITA Software (Acquired by Google), Lumenis, Mass General Hospital, Maytag, Mugar Enterprises, One Degree World Systems, Partners Healthcare / Center for Connected Health, philosophy, StubHub!, Textron, Vail Mountain (snow.com).


EDUCATION

University of Massachusetts Amherst

1993-1997

Art: Concentration in Painting & 3D Animation

Worcester Polytech Institute

2003

Web Technologies Certification


SKILLS

I am still learning.  – Michaelangelo

 

Agile Tools
90%
PhotoShop
95%
Illustrator
80%
Proto.io
90%
InvisionApp
90%
Taking down a pizza
100%
Balsamiq and other Prototyping Tools
90%
MixPanel, Segment.io, GA, etc.
90%
Smartsheet, ProdPad, etc.
90%
Ninja
100%
HTML5
75%
CSS3
75%
jQuery
50%
Tripping over flat surfaces
100%

CONTACT

I’m happy to connect and answer any questions you have.

  • Phone
    +1 617.320.4058
  • E-mail
    heidi@heidifinn.com
  • LinkedIn
    linkedin.com/in/heidifinn
  • Skype
    heidifinn

GET IN TOUCH

Feel the tingling in your fingertips?  That’s the magic urge to get in touch…

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