Senior Design Manager, Global In-Store & Digital Commerce- PayPal


Led a team of 5 designers for all PayPal experiences in-store, in person and online across commerce journeys that exist outside of the traditional checkout experience. Product portfolio included PayPal Here (mPOS) through the acquisition of iZettle, PayPal Key virtual card, PayPal Cash Card and card products, NFC, QR code touch-free payments, value added shopping integrations, digital wallet and integrated marketing campaigns. Spearheaded the QR code Moonshot as the core team design leader across PayPal and Venmo which launched a 6 month roadmap in 30 days across 28 markets with a team of 500+, to respond to COVID challenges for buyers and sellers (casual sellers, SMBs, MM and enterprise).

Principal Designer- heidi finn | DESIGNS


Consulted for 75+ clients across many sectors, markets and industries providing all areas of Product design leadership, execution strategy and delivery with a core focus on business impact and user ease (effort to impact) while building a synergy between display, function and process. Job roles include Design Strategy, User Experience, Creative Design, Product Development/Management and Execution Strategy.

Key Clients: Academic Studies Abroad, Boston Medical Library, Brigham & Women’s Hospital, Cabot Corporation, Children’s Hospital Boston, Concentra, CVS Corporation, Cynosure, Dow Corning, Dunkin’ Donuts, Fairpoint Communications, Harvard University, Institute for American Universities, ITA Software (Acquired by Google), Lumenis, Mass General Hospital, Maytag, Mugar Enterprises, One Degree World Systems, Partners Healthcare / Center for Connected Health, philosophy, StubHub!, Textron, Vail Mountain (snow.com).

Chief Product Officer & Co-Founder- Videoo, Inc

2012 to 2015

Videoo technology (SaaS) built for brands and publishers to better engage audiences in collaborative social broadcasting. Early adopters include: A+E Network, The Huffington Post, Bob Marley and Fusion (JV: ABC, Disney & Univision). Results: 40x impressions, 11.64 clip views per user, +408% time on site, +267% social referrals.

  • Formulated company’s design direction, product visioning, strategy and roadmap, working closely with stakeholders across the organization to ensure the vision aligns with broader company objectives.
  • Assessed new opportunities, technologies, trends and the competitive landscape for all components related to the product and user experience.
Director of Product and Business Development & Co-Founder - TripCraft, LLC


TripCraft offers the travel industry’s first mobile commerce (mCommerce) platform, built to interface easily with brand systems. Whether CMS, CRS, PMS, rates and availability, guest loyalty, marketing, e-commerce, and other CRM initiatives, the platform is built to empower mobile solutions with the data to make it comprehensive and effective.

  • Led creative and product direction, guidance and management for ongoing projects as well as the day-to-day deliverables while maintaining consistent brand standards and visual style guidelines.
  • Collaborated with internal and external parties throughout channel partnerships and customer engagements ensuring an ecosystem approach was made to support brand needs and system integration. Brands include: Mandarin Oriental, Caesars Entertainment, Amadeus IT Group, sbe Hotels and SpringerMiller



University of Massachusetts Amherst


Art: Concentration in Painting & 3D Animation

Worcester Polytech Institute


Web Technologies Certification


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